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About Us
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Who We Are
SA First is a San Antonio–proud creative brand celebrating the culture, color, and corazón of our city. We design stickers, coloring books, art, and merch inspired by the places, traditions, and people that make San Antonio unlike anywhere else.
A portion of every purchase from SA First supports community initiatives right here in San Antonio. When you shop with us, you’re helping keep San Antonio creative, colorful, and community-strong.
Our Mission
SA First exists to honor the soul of San Antonio.
Through our artwork, products, and community efforts, we aim to preserve what makes SA unique—its warmth, its culture, its stories, and its people—while inspiring others to love and uplift this city as much as we do.
A Note From the Founder
Hi! I’m Brittany Ruhmel - the creator of SA First, proud San Antonian, and someone whose family roots run deep in this city. San Antonio has always been more than just a place to live to me. It’s culture, it’s warmth, it’s color, it’s history. It’s community. It’s family. It’s home.
My husband and co-founder, Parker, and I have been lucky enough to travel all over the country and across the world and we love exploring new places! But no matter where we go, or how big the adventure, we're always excited to come back home. There’s something about this city- the friendliness, the flavors, the cultura, the way people treat each other - that you just don’t find anywhere else.
And one of the things that means the most to me is that Parker chose this city. He chose to build his life here with me, to make this his home, to fall in love with the same things I grew up loving. That’s the magic of San Antonio, it welcomes people in and gives them something real to hold onto.
SA First was born from that feeling. I wanted a creative outlet that celebrated everything I love about this city. Something that reflected who we are and what makes San Antonio so special.
But most importantly, I wanted a way to give back. This city has given me so many opportunities, a sense of community and support, and an identity. And I want to pour that back into San Antonio.
Every design from me and SA First is a small love letter to this city and the people who make it what it is.
So, thank you for supporting SA First. Thank you for supporting a local couple's dream. Thank you for helping to build a stronger San Antonio.
Your support means more than you know.
With corazón,
